Effective Date: 03/28/2025
Social Media has given us something special: the ability to consume bite-sized enjoyable content from talented Content Creators all over the world, catered to your interests, for free anytime/anywhere.
UP is a new kind of platform to consume social video content on - one that puts your mental health & happiness above your scroll time and speed (platform profits).
In putting people before profit, we’ve had to make a lot of changes to the traditional social media business model, and will continue to make more changes as we evolve and optimize for user mental health, well-being, enjoyment, and happiness.
Our intent is to allow you to have an app free of harsh or potentially harmful content.
H.E.A.T. content - Hype, Extremes, Addictive Hooks, and Tension - is what you get when algorithms optimize for engagement at all costs. It's not made for people; it's made for machines.
Creators are pressured to crank up the drama, chase controversy, and feed the doomscroll just to survive. It’s not their fault - the system rewards what's most clickable, not what's most meaningful or uplifting.
C.H.I.L.L. content stands for Creative, Honest, Inspiring, Light, and Lasting. It’s the kind of content that makes you feel better, not worse. It doesn’t shout to be seen, it resonates.
At UP, we’re tired of everything feeling so heavy all the time. In a world flooded with outrage and overload, CHILL creators offer something rare: clarity, connection, and calm.
We’re building a platform that celebrates this kind of content because feeling good shouldn’t come at the cost of your mental health.
You matter. What you consume matters. And what you create can make the world lighter.
We don’t allow content that promotes or includes:
UP is not a form of mental health treatment, therapy, or clinical support. While we prioritize content that supports positive well-being, we cannot guarantee any specific emotional or psychological outcome for users. By using UP, you acknowledge that this policy does not create a contractual right to post content or to remain on the platform. We retain full discretion over what content is allowed and who is permitted to publish on UP. We reserve the right to update, change, or modify this policy at any time as part of our ongoing efforts to improve the platform and keep our community safe. Use of the platform is subject to ongoing review, and creators may be removed at any time if their content violates our standards — including the use of flagged or restricted keywords. This policy does not constitute a legal agreement between UP and any creator, and nothing herein shall be interpreted as granting a guarantee of access or permanence on the platform.
We believe that people deserve a choice. UP exists to give you an option to scroll your favorite social content, and feel better after.
You deserve to scroll happy.™
