our core value
you matter
our mission
uplifting humanity
through
uplifting content
made by
uplifting creators
What if social content made you feel better, not worse? Vetted creators, curated content, and a customizable Scroll Happy® feed backed by science and built for you. That’s UP — The happiest app on earth.™
we value your time
Time is your most valuable asset. Saying “yes” to scrolling means saying “no” to something else. Our north star is zero regretted minutes. When you close UP, you should feel better than when you opened it.
we value human relationships
Social video should supplement human connection, not replace it. That’s why UP has a Sunday Rest Day, daily usage awareness, and an algorithm that reinforces the best of humanity.
we value your mental health
What is your feed feeding you? Our Scroll Happy™ feed is backed by science and optimized for well-being. We believe you deserve better: joy, inspiration, confidence, and more.
this is why we believe
your content should be
curated
We believe having high standards shouldn’t exclude you from enjoying social. Every creator on UP is vetted and every piece of content is filtered.
Now that content is infinite (thanks AI), all that matters is taste.
welcome to different. welcome to UP.
Your high standards shouldn’t exclude you from enjoying social.