our core value
you matter
our mission
uplifting humanity
through
uplifting content
made by
uplifting creators
What if social content made you feel better, not worse? Vetted creators, curated content, and a customizable Scroll Happy® feed backed by science and built for you. That’s UP. The happiest app on earth.™
we value your time
Time is your most valuable asset. Saying “yes” to scrolling means saying “no” to something else. Our north star is zero regretted minutes. When you close UP, you should feel better than when you opened it.
we value human relationships
Social video should supplement human connection, not replace it. That’s why UP has a Sunday Rest Day, daily usage awareness, and an algorithm that reinforces the best of humanity.
we value your mental health
What is your feed feeding you? Our Scroll Happy® feed is backed by science and optimized for well-being. We believe you deserve better: joy, inspiration, confidence, and more.
the content spectrum
we only build in the blue
Every platform decides what it is willing to carry. Most of them decide by watching what spreads. We decided first, and then built the feed around the answer.
where we live
Clean entertainment that produces joy, awe, curiosity, and kindness. Content that is scientifically-proven to 3x your mental health and happiness.
what we skip
Content that causes fighting and outrage, like politics, celebrity drama, and cancel culture. It performs well on other platforms because it’s controversial, and that’s the problem.
what we ban
Sex, profanity, violence, body shaming, etc. If it’s degrading, exploitative, or dangerous, you won’t find it here on UP.
uplifting × culture
we live in the overlap
There’s real good in culture - the music, the humor, the craft, the thing everyone is still quoting on Monday. It’s just buried under everything else. Meanwhile the wholesome corner of the internet is perfectly safe and perfectly forgettable. Neither half works on its own, so we built the mix.
- Uplifting.
- Good for you - but a lot of it never gets talked about.
- Culture.
- Where everyone already is - and where most of the ick lives. That part doesn’t make it in here.
- UP.
- What culture gets right, without what it gets wrong.
this is why we believe
your content should be
curated
We believe having high standards shouldn’t exclude you from enjoying social. Every creator on UP is vetted and every piece of content is filtered.
Now that content is infinite (thanks AI), all that matters is taste.
welcome to different. welcome to UP.
Your high standards shouldn’t exclude you from enjoying social.
